|Posted by lsmith335 on January 13, 2014 at 10:00 PM|
My new ebook launched on Amazon on January 12th. This time around, I'm going to focus on getting some author interviews and trying out some inexpensive paid promotions. The first time around, I learned that free promotions are basically a lottery. You have a slim chance of getting on a site. Out of the over 50 inquiries I made with my first book, I was mentioned on about six sites and two or three tweets. Paid promotions guarantee coverage on several sites and Twitter feeds. We'll see how it goes.
Also, this time, I'm selling my book for $2.99. It's making it harder to find free promotional sites that will feature my book, but when it comes time for the free day promotions, I plan to submit to the same sites as before. I'm also going to allow more time to post my inquiries for promotions during my free days, allowing at least four weeks to get prepared this time. There's really no rush. This isn't the movie business where you have to make a killing your first week or you're dead in the water.
This is all part of the struggle of self-promotion. It's a foreign territory for authors. We're just supposed to write and then pass it on to the marketers and whatever happens happens. Now, our promotional failure is in our own hands.